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3 Simple Ways to Develop a Money Making Music Career

This article is meant to focus on fine tuning your approach to your music career from a business standpoint. It is not meant to focus on the creation or production of your music. To be sure, it is my opinion that all aspects of the creative and production process are of the utmost importance and focusing intensely on all aspects of creating your music is a necessity. The business side of an artist's career gets the short end of the stick more often than not. So here are three easy things an artist can do to start building a sales funnel around your music and put some money in your pocket.



















1. Run your music career like a business. Make a business plan. Have you thought about who your audience is? How big of an audience does your genre have? What portion of this audience are you going to appeal to? How do you plan on effectively reaching these fans? These are questions that you have to consider. A business plan will force you to examine these issues and many more in detail. The benefits of this exercise are impossible to measure. A business plan will give your music career a sense of direction. You may find out that something that you are putting a lot of effort into is not moving you in the direction that you need or want to be headed. You can find generic business plan templates all over the internet. For an example of a music business plan follow the link at the bottom of this article and sign up to get the free report which includes a music business plan template.

2. Make sure that your energy is going toward things that are going to benefit you. Don't travel 3 or 4 hours to play a gig for 3 people. Consider the benefits of each of the options in front of you and choose the one with the most benefit to you. Benefit can be determined by many measures. This does not mean that you should never accept less money for a show, never give your music away or never travel for a show. Focus on your goals and do things that move you toward them.

3. Don't leave your information out when attempting to get your music heard by industry professionals. This may seem somewhat trivial, but many times artist send their music to A&R, record labels, music managers and radio stations without any information about themselves. I am not talking about a bio on your band and its members. I am talking about the name of the group, your website, email address and phone number. Some artists fail to even send the music! I have heard of one incident where an artist sent his name... that's it. This isn't going to work. Do you really think your name or your band's name is going to intrigue the industry professional that you are trying to contact enough to go searching around on the internet for you. Just make it easy for them. These people shouldn't have to work to check out your music.

The number one place to find more information about how to specifically implement these concepts and more is http://www.indieleap.com where you can access in-depth reviews of hundreds of music industry resources, get advice from industry professionals who are in the thick of it day in and day out. Click Here for a ton of free information. - Tom Siegel

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